These days, when somebody starts a new business, the one thing they are asked to do is promote it extensively on Instagram. While other social media platforms continue to exist, nothing is as relevant or popular as Instagram today. Businesses, that have promoted themselves on Instagram, have seen positive results and that has further encouraged them to put more money into Instagram marketing.
When you invest in influencer marketing or get an influencer on board to promote your brand on Instagram, you get to know about the different ways in which your brand’s presence can be amplified on the platform. Apart from looking for the most popular influencers and most engaged micro influencers on Instagram, you should try to think of ways in which you can make your business seen and heard more prominently on Instagram.
Promoting your business on Instagram is extremely important in today’s times. However, one also needs to come up with innovative ideas and methods to do it. Since every brand out there is promoting itself aggressively on Instagram, you need to find ways to stand out in the crowd. By doing unique things and implementing out-of-the-box strategies, you can propel the growth of your business forward through Instagram.
If you are running a small business, you might feel that doing promotions on Instagram would be an expensive affair for you. When you spend some time scrolling through Instagram, you will come across the pages of many small and independent brands that are promoting themselves on the platform in several innovative ways. Instagram has emerged as the most reliable and cost-effective tool for small businesses to promote themselves. When you collaborate with influencers, you can also use their insights to grow your business on Instagram as well.
Here are some of the ways in which you can amplify your small business presence on Instagram:
Create an Instagram Business Profile
If you own a small business and want to make it visible on Instagram, you should set up a business profile for it. An Instagram business profile offers you several useful features that a regular profile on the platform does not. Once you start using a business profile on Instagram, you get to know about the different ways in which it can help your business amplify its presence on the platform.
When you have an Instagram business profile, you can use a scheduler to auto-publish posts at regular intervals. You can do several other things like viewing analytics, managing comments, tagging people, and selling products and services directly through the page. By doing this, you can widen the reach of your page significantly.
Have an Interesting Bio
When you have just launched a small business and have not gone deep into the waters, you have to work very hard towards creating awareness around it. When somebody sees your business page on Instagram, the first thing they will look at is your bio. If the bio seems interesting to them, they will want to explore your page further.
While creating the bio content for your business page, you should keep a few things in mind. The bio should not be overly long but must give the audience an idea about what your business does and stands for. Apart from featuring a link to your official website, the bio could also have some striking hashtags and other useful information.
Create Quality Content
Whether you use Instagram or any other platform to promote your small business, the one thing you have to get right is the content. If your content is not up to the mark or fails to engage the audience, you will not be able to make an impact even after spending a lot of money on digital marketing. If you feel you are not able to create engaging content, you can seek the help of individuals or professionals who specialize in content creation.
The content that you create should reflect the sensibilities and ethos of your business and must also draw the consumer’s attention towards it. Sometimes, the content created or put up by a brand is so good that it travels far and wide on its own. Instead of spending big, you should put down multiple ideas on the paper first and execute them in the best possible manner.
Be Consistent
If you are serious about amplifying your business presence on Instagram, the one thing you need to be is consistent. Whether you are posting content or collaborating with influencers, you need to do it regularly and consistently. If you are consistent in your efforts, you will see your business growing on Instagram sooner than later.
The one thing that will help you remain consistent in your Instagram marketing efforts is making a plan and following it. Ideally, you should have things planned things for an entire week or month in advance. On one particular day, you could be posting content and on another day, you could be having a major collaboration with an influencer.
Know When To Post
Posting quality content is not enough. You need to post it at a time when it can get suitably amplified. Many digital media platforms and agencies have conducted extensive research on when content posted on Instagram tracks well and gets adequate attention. If you want your target audience or consumer base to see your posts, you should post them at the right time.
According to data and research reports compiled by several digital media companies, images that are posted on Instagram on Wednesdays at 11 a.m. tend to track very well. If you plan to post an Instagram reel, you should do it between Monday and Thursday, anytime between 9 a.m. and 12 p.m. Keeping these things in mind will help you get the best out of the content you create.
Use Hashtags
Though the concept of hashtags has been around for a very long time, a lot of businesses still don’t use them correctly. While some don’t use it, some overuse it. A hashtag can be a very useful marketing tool if you use it in the right manner. The hashtags you use should be relevant and related to the business you are doing.
If you have some confusion in your mind about which hashtags to use, you can discuss it with your team members and get suggestions from them. You can create a list of hashtags that you believe will reflect your business and the products and services you are offering. While different posts will have different hashtags, some hashtags can be common to all the posts.
